Title | It's More Than Just Chocolate |
Agency | Pereira O'Dell |
Campaign | It's More Than Just Chocolate |
Advertiser | Godiva |
Brand | Godiva |
Date of First Broadcast/Publication | 2015 / 11 |
Business Sector | Chocolate |
Tagline | It's More Than Just Chocolate |
Story | Ahead of the holidays, Pereira & O'Dell launches "It's more than just chocolate" for Godiva. This is the agency's first campaign for the premium global chocolatier. The warm red and gold tones tout Godiva’s perfectly packaged chocolates in its signature Ballotin box. Original typography mimics that of a pastry chef. In addition to in-store displays at Godiva retail shops, Macy's, and Barnes & Noble, Pereira & O'Dell is bringing the holiday effort to life through digital advertising, content and influencer partnerships. |
Media Type | Outdoor/Out of Home |
More Information | http://www.godiva.com |
Executive Creative Director | Jonathan Woytek |
Group Creative Director | Jason Apaliski |
Art Director | Ryan Holland |
Copywriter | Amy Travis |
Typographer | Matt Wyne |
Senrio Account Executive | Rosie Boskett |
Account Director | Nadia Malik |
Exec Interactive Producer | Erin Davis |
Project Manager | Melissa Redada |
Communications Strategy Supervisor | Zalika Tyson |
Associate Communications Strategy Director | Ashley Wells |
VP Communications Strategy | Joshua Brandau |
Brand Strategy Director | Alan Stout |
Digital Media Strategist | Michael Dolan |