Title | Juliette The Doll |
Agency | Leo Burnett |
Campaign | Juliette |
Advertiser | McDonald's |
Brand | McDonald's |
Date of First Broadcast/Publication | 2016 / 11 |
Business Sector | Restaurants & Fast Food |
Tagline | Good times |
Story | The film focuses on a vintage wooden doll called Juliette who comes to life after fearing being left on the shelf for another year. Looking forlornly across the street from her toyshop, she yearns to be a part of the busy street outside and the restaurant directly across from her, where a whole host of people from all walks of life are enjoying good times as Christmas draws near. As the shopkeeper turns the pages on his wall calendar, from the 16th through to the 24th December, she looks longingly out of the window and seems destined to spend another Christmas all alone. But then, as the clock strikes 5pm on Christmas Eve, she makes an unexpected bid for freedom, jumping off the shelf, and across the busy road, into the McDonald’s restaurant opposite, where she joins in the festive frivolities and ultimately meets fellow toy ‘Meteor Mike’ and romance seems to blossom. |
Philosophy | The film aims to celebrate the role of the restaurant chain this holiday period, for millions of people on their various Christmas outings. |
Media Type | Television |
Length | |
Post Production | MPC LDN |
Sound Design Company | 750mph |
Chief Creative Officer | Chaka Sobhani |
Creative Director | Peter Heyes |
Creative Director | Matt Lee |
Art Director | Phillip Meyler |
Art Director | Darren Keff |
Copywriter | Phillip Meyler |
Copywriter | Darren Keff |
Account Director | Simon Hewitt |
Account Director | Sam Houlston |
Account Manager | Ailsa McQuaid |
Account Executive | Gracie Smith |
Agency Producer | Lou Pegg |
Director | Gary Freedman |
Production Company | Independent |
Production Company Producer | Jason Kemp |
Editor | Adam Spivey |
Sound Designer | Sam Robson |
Music | Woodwork Music |
Director of Photography (DOP) | Jan Velicky |