Title | Amnesty iPad Ad |
Agency | TBWA\Germany |
Campaign | Amnesty iPad Ad |
Advertiser | Amnesty International |
Brand | Amnesty International |
Date of First Broadcast/Publication | 2011 / 4 |
Business Sector | Human Rights |
Philosophy | One of Amnesty International's main effort has always been abolish torture. Which remains to be a sensitive topic that most people rather choose to ignore. With the rise of mobile tablet computers such as the iPad, Amnesty International saw a great opportunity to make the audience aware of their unwillingness to face the problem, as well as to drive immediate support for the cause. |
Media Type | Other Animation |
Account Supervisor | Christoph Erdmann |
Account Supervisor | Maike Schroeder |
Programmer | Kay Siegert |
Technical Director | Torsten Bergler |
Designer | Chehad Abdallah |
Creative Director | Frederik Frede |
Creative Director | Philip Borchardt |
Creative Director | Dirk Henkelmann |
Executive Creative Director | Stefan Schmidt |
Executive Creative Director | Kurt Georg Dieckert |