Title | Share Share your Buy |
Brief | 12% of the world’s population suffer from hunger. How can we transform our daily shopping routine into fully transparent help?We invented SHARE, a social brand based on the 1+1 principle: With every purchase of a SHARE product you donate a portion of food, soap or one day of water to a person in need. A unique code on every product lets you track your donation. The help is certified by the United Nations. SHARE was the biggest launch of a social brand in Germany and sold more than 1 Mio. products in the first 4 weeks. |
Agency | HeimatTBWA\ |
Campaign | Share Share your Buy |
Advertiser | Share Foods GmbH |
Brand | Share Foods Water, Musli Bars, Soap |
Posted | November 2018 |
Business Sector | Food |
Story | Share offers products that satisfy our basic needs: Food, Water, Hygiene. |
Media Type | Case Study |
Creative Director | Arne Stach |
Creative Director | Malte Bülskämper |
Creative Director | Philipp Gloyer |
Copywriter | Timo Fiebig |
Copywriter | Morgan-Lee Wagner |
Art Director | Svenja Jelen |
Art Director | Michail Paderin |
Art Director | Marco Russo |
Art Director | Esra Gülmen |
Production Company | ARRI Media |
Agency Producer | Carola Storto |
Agency Producer | Chris Gerlach |
Chief Creative Officer | Guido Heffels |
Chief Creative Officer | Matthias Storath |
Account Manager | Christina Mueller |
Account Manager | Sophia Block |
Agency Account Manager | Stella Jonsdottir |
Account Supervisor | Matthias von Bechtolsheim |
Strategic Planner | Andreas Mengele |
Strategic Planner | Sven Koesling |
Strategic Planner | David Heße |
Strategic Planner | Alex O |
Advertising Manager | Tobias Reiner |
Advertising Manager | Dr. Sebastian Stricker |
Designer | Dara Toh |
Designer | Marcel Frömming |
Digital Planner | Toby McDonald |
Editor | Marco Thau |
Editor | Jonas Schubert |
Social Media Director | Florian Hoffmann |
Social Media Manager | Livia von der Heide |
Social Media Manager | Patrick Reichboth |
Social Media Manager | Jacqueline Van Dongen |
Social Media Manager | Theresa Wlokka |