Title | The Love Collab |
Agency | Rethink Communications Inc. |
Campaign | The Love Collab |
Advertiser | Kraft Heinz / McCain Foods Canada |
Brand | Heinz / McCain |
Posted | November 2022 |
Business Sector | Mayonnaise, Ketchup, Mustards |
Story | Heinz has been the leader in condiments for 150 years. McCain sells 1 in 4 fries on the planet. Both brands share a similar strategy - to reinforce their iconic status. It is only fitting to celebrate them as one of the world’s most iconic power couples: fries & ketchup. We paired up for the most romantic Valentine’s Day partnership on earth. |
Media Type | Case Study |
Chief Creative Officer | Aaron Starkman |
Executive Creative Director | Leia Rogers |
Executive Creative Director | Mike Dubrick |
Associate Creative Director | Grace Cho |
Art Director | Grace Cho |
Associate Creative Director | Jake Hope |
Art Director | Jake Hope |
Associate Creative Director | Cam Spires |
Copywriter | Cam Spires |
Associate Creative Director | Geoff Baillie |
Copywriter | Geoff Baillie |
Associate Creative Director | Karine Doucet |
Writer | Karine Doucet |
Chief Strategy Officer | Sean McDonald |
Strategy Director | Darren Yada |
Strategist | Julian Morgan |
Production Company Producer | Claire Khan |
Production Company Producer | April Haffenden |
Production Company Producer | Yogi Omar |
Production Company Producer | Keegan Shay |
Photographer | Clinton Hussey |
Studio Artist | Jonathan Cesar |
Editor | Thomas McKeen |
Editor | Nigel McGinn |
Editor | Taylor McWade |
Editor | Leigh ONeill |
Props | Nick Melchin |
Props | Lynne Gonzaga |
Account Director | Sarah Riedlinger |
Account Manager | Elsie Blackman |
Account Manager | Michelle Rupisan |
Account Director | Karlee Bedford |
Account Director | Kai de Bruyn Kops |
Account Manager | Emily Anzarouth |