Title | The Troll |
Agency | Rethink Communications Inc. |
Campaign | Bring Home to Life |
Advertiser | IKEA |
Brand | Ikea |
Date of First Broadcast/Publication | 2023 / 1 |
Business Sector | Drugstores, Specialty Stores |
Story | In this film, we tell the mythical story of a grumbling troll who works as a toll booth collector and lives under a dark, damp bridge. When a young boy takes an interest in the troll and offers an IKEA lamp to brighten up his living space, things begin to change. Together, they transform the space into a bright and cozy home. In the end, it’s more than the Troll’s home that's improved, as we see him go from a sad lonely troll to a happy one. And as the boy and the troll enjoy the comfortable space, the long-tormented villagers above are finally free to cross the troll’s bridge. |
Media Type | Digital |
Length | |
Sound Design Company | Vapor Music Group |
Chief Creative Officer | Aaron Starkman |
Advertising Manager | Johanna Andrén |
Director | Nick Ball |
Puppet Lead | Martin Pec |
Media Agency | Carat |
Global Chief Creative Officer | Aaron Starkman |
Chief Creative Officer | Mike Dubrick |
Creative Director | Caroline Friesen |
Creative Director | Robbie Percy |
Copywriter | Robbie Percy |
Art Director | Caroline Friesen |
Group Account Director | Kiara Wilson |
Director of Broadcast Production | Shelby Spigelman |
Director of Broadcast Production | Nadya MacNeil |
Senior Producer | Andrew Schulze |
Senior Producer | Chantel Brinkman |
Production Company | OPC |
Production Company | Division Films |
Director of Photography (DOP) | Daniel Voldheim |
Production Designer | Marco Puig |
VFX Producer | Emma Hertz |
Special Effects / VFX | Peter Smith |
Colorist | Alex Bickel |
Colorist | Color Collective |
Executive Producer | Claudia Guevara |
Music Director | Ted Rosnick |
Credits | Justin Chan |
Chief Strategy Officer | Sean McDonald |
Strategy Director | Jay Fleming |
Account Director | Megan Christopher |
Account Supervisor | Erica Francis |
Executive Integrated Producer | Jessica Long |
Producer | Harland Weiss |
Set Design | Donna Irvine |
Post Production | Nimiopere |
Editor | Graham Chisholm |
Executive Producer | Julie Axell |
VFX Company | House of Parliament |
Audio Design | Kat Stewart |
Photography Studio | Wunderkamera |
Photographer | Ernest Winczyk |
Executive Producer | Krzysztof Wiecek |
Builder | Martin Pec |
Integrated Production | William Cranor |
Executive Integrated Producer | Terri Winter |
Producer | Max Brook |