Title | Live Curious |
Agency | adam&eveDDB |
Campaign | Live Curious |
Advertiser | Booking.com |
Brand | Booking.com |
Date of First Broadcast/Publication | 2019 / 3 |
Business Sector | Internet Sites (Excluding ISPs) / Apps. |
Philosophy | Booking.com is inviting its customers to explore their curiosities in 'Live Curious' campaign. The campaign wills customers to look beyond generic apartments to unlock a wider world fueled by curiosity. Booking.com has launched an off-the-wall ad to demonstrate the unique places the platform has to offer. Created by adam&eveDDB, the ad opens with a montage of typical holidaymaker scenes - barbecuing sausage, friends enjoying food in a nondescript location and a mother plastering herself with suncream in a family-packed car. Over the top, the voiceover teases: "At booking.com you can find a house, you can find a car. You can even find... a bubble." The scene then shoots to a couple waking up under the starts, encased in accommodation that's shaped like a bubble. The ad then unfolds into a series of bizarre scenes. From a tree laden in goats to a face licking giraffe, the inherent message is to 'Live Curious' and embrace all the experiences that come your way. |
Media Type | Television |
Length | |
Chief Marketing Officer | Pepijn Rijvers |
Head of Brand | Matthew Gerrie |
Brand Creative Director | Andrew Smith |
Brand Creative Lead | Diana Agudelo |
Production Director | Carine van der Heijden |
Producer | Liza Rietvelt |
Chief Creative Officer | Richard Brim |
Creative Director | Laura Rogers |
Creative | Stevie Rowing-Parker |
Creative | Emily Tolley |
Executive Strategy Director | Martin Beverley |
Director | Big Red Button |
Producer | Emily Atterton |
Editor | Saam Hodivala |
VFX Production | The Mill |
VFX Producer | Tom Manton |
VFX Creatives | Nina Mosand |
VFX Creatives | Gareth Brannan |
Music | ‘Warni Warni’ by Omar Souleyman |
Sound & Mix | Factory |